Luna Escondida and the women shaping the luxury wedding industry: A Frida Enamorada feature

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March 28, 2025

In recent years, San Miguel de Allende has emerged as one of the most sought-after destinations for couples dreaming of an exquisite, world-class wedding. This rise to prominence is no coincidence but rather the result of the dedication and vision of entrepreneurial women who have transformed the wedding industry in the Bajío region. Frida Enamorada, Mexico’s renowned wedding blog, recently highlighted this movement in a special feature.

Among these trailblazing women is Gardenia Meza, the Commercial Manager of Luna Escondida, an exclusive wedding venue that, under visionary leadership, has become a benchmark for luxury destination weddings in Mexico.

Female leadership at Luna Escondida

The prestige of Luna Escondida as one of Mexico’s premier wedding venues is not only due to its dreamlike landscapes and privileged location in San Miguel de Allende but also to the strength of a team of women who, through collaboration and a shared vision, have solidified the venue as an icon in the industry.

In her interview with Frida Enamorada, Gardenia Meza emphasized that teamwork has been at the core of Luna Escondida since its inception. Through strategic alliances and a strong support network, the venue has become more than just a wedding space: it is a community that uplifts the local industry while elevating San Miguel de Allende as one of the world’s most exclusive destinations for luxury weddings.

A culturally enriched experience

At Luna Escondida, weddings are not merely events: they are deeply immersive experiences that connect couples and their loved ones to the cultural richness of Mexico.

Gardenia Meza highlighted how weddings at Luna Escondida embrace the country’s vibrant heritage—not only through its breathtaking landscapes and architecture but also through the craftsmanship of female industry leaders who leave their mark on every detail. From floral artistry and stage design to dance performances, furnishings, lighting, gastronomy, music, and flawless event execution, women play an integral role in shaping each wedding’s unique character.

"At Luna Escondida, every wedding is more than an event; it is a masterpiece, where every detail is crafted with dedication and love." – Gardenia Meza in her interview with Frida Enamorada.

A visionary approach to luxury weddings

The leadership of Luna Escondida stands as a testament to the transformative power of women in the wedding industry of San Miguel de Allende. Rather than following conventional leadership models, Gardenia Meza reflected on how a female-driven approach has allowed Luna Escondida to stand out for its adaptability to emerging trends while maintaining its authentic essence.

Through a strategy centered on teamwork, sustainability, and bespoke experiences, Luna Escondida consistently delivers events that surpass even the highest expectations.

"Our purpose at Luna Escondida goes beyond being just a venue—we strive to be the setting where unforgettable love stories begin." – Gardenia Meza in her interview with Frida Enamorada.

The venue’s vision extends beyond offering luxurious and private event spaces. It is committed to fostering an environment of inclusive leadership, where women collaborate, grow, and contribute their talents to a shared project. This perspective has been key to the venue’s success, ensuring that every wedding is not only unique but also infused with a feminine essence that is redefining the industry.

A promising future for the wedding industry in San Miguel de Allende

The female leadership at Luna Escondida is not only a testament to the growing influence of women in the wedding industry but also a reflection of how collaboration and shared purpose can create a lasting impact. Luna Escondida is a shining example of how, through dedication, innovation, and mutual support, a destination can be transformed and positioned globally as a luxury wedding capital.

With this mission in mind, Luna Escondida continues to strengthen San Miguel de Allende’s reputation as a premier destination for international weddings. Every celebration held in this magical place is an opportunity to honor not only the love between two people but also Mexico’s cultural richness and the leadership of women who are shaping the industry’s future.

Luna Escondida celebrates the talent and passion of the women who elevate the wedding industry in the Bajío region. Their work not only turns every celebration into an unforgettable experience but also enhances the venue’s brilliance and international recognition. Their vision, creativity, and leadership have made San Miguel de Allende an unparalleled destination for luxury weddings, and we are honored to be part of this thriving community.

Lucero Álvarez | Lucero Álvarez Wedding Agency | Wedding Planner ‍

Pilar Corominas | Massieu Banquetes | Catering ‍

Vanessa Mayorga| Magasta Group | Producción de eventos ‍

Maria José Casarín | Castalia Taller | Pistas de baile pintadas a mano

Gabriela Cabrera | Expresión Floral | Diseño Floral

Ángela Chávez | Expresión Floral | Diseño Floral

Beatriz Súcar | Solei Bodas & Eventos | Wedding Planner

Mariana Téllez | Solei Bodas & Eventos | Wedding Planner

Diana Sandoval | Diana Sandoval Wedding Coach and Event Designer | Wedding Planner

Daniela Palacios| DaniPal Makeup & Hair | Makeup Artist

María Roldán | Live Aqua San Miguel | Hotelería

Paulina Soberón | PS Flower Studio | Diseño Floral